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Read this story about the guy behind RadioShack's crazy, sex-crazed Twitter account

Read this story about the guy behind RadioShack's crazy, sex-crazed Twitter account

There's no good, plausible, rational reason now to care about RadioShack. So what do you do when your once-venerable electronics store gets in the way of Blockbuster, Sears, and the local mall? Obviously, you get super horny on the internet.

There's a really good, really funny story of input today about the thriving and sex-crazed Twitter account of RadioShack and the marketing executive who runs it. “You really have to make an impact with the youth to get acquainted with the basics,” Obel Zupor, RadioShack's chief marketing officer, told Input. (Czupor didn't share his age, but appears much younger than the average person using words like "young" in the photo.) Czupor says people thinking about RadioShack's marketing and social strategies Twitter has been a team, but don't do anything without their say.

In addition to tweeting things like "6 inches is now 9 inches due to inflation" and "just an upper decker @Applebees ama", the company has also evolved into cryptocurrency and NFTs, capitalizing on this huge online at the moment. Making every effort to. We are inside. RadioShack would be an excellent meme stock if it hadn't declared bankruptcy and then was bought by the same investor who is trying to revive Dressesburn.

It feels a little strange to see a brand going the shitposter route, but hey, it works great for Elon Musk, so why not give it a try? According to Social Blade, it's also clearly working, at least in terms of number of followers: Czupor said that RadioShack's tweets garnered more than 100 million impressions in just a few days, and its Twitter handle. But it has almost doubled. On June 30 alone, a day after the infamous "if you marry an illegal person" tweet, the account gained 114,000 new followers. (That tweet apparently took Czupor out of RadioShack's Twitter account for a while.) Shitposting Works!

The story dives into the method behind @RadioShack's madness, and Czupor makes the case that all this social wildness is actually helping people care about the brand again. However, it does not appear to have helped the $RADIO price.

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