DrLupo is the latest streamer to move from Twitch to YouTube Gaming
DrLupo is the latest streamer to move from Twitch to YouTube Gaming
Streamer Ben "DrLupo" Lupo has signed a deal to stream exclusively on YouTube Gaming, following in the footsteps of other famous streamers such as Jack "Courage" Dunlop and Rachel "Valkyra" Hofstetter from Twitch to YouTube. . Have to go Lupo's first YouTube gaming stream will take place on August 31.
With over 1.7 million followers, Lupo already has a huge presence on YouTube. But after switching to the Google-owned platform, he is growing beyond his huge audience on Twitch, where he has 4.5 million followers.
A Loaded PR representative declined to comment on the terms of Lupo's YouTube Gaming deal. In December 2019, Lupo signed a deal with Twitch that was said to be worth millions of dollars per year. The Amazon-owned streaming service acknowledged Lupo's departure with a tweet that said "we wish nothing but the best of everything to come next."
Although big-name streamers aren't signing the Splash exclusivity deal, as was the case with Blivin's defection from Twitch to Mixer in the wake of Tyler "Ninja", it's partly possible because Mixer was sold to Microsoft in June 2020. was given. This means the number of possible places to go is one platform less. (Blevins, for example, has returned to streaming exclusively on Twitch.)
Dunlop and Hofstetter have both seen success especially since moving to YouTube. However, according to a Streamlabs report, Twitch clocked a lot more hours than both YouTube Gaming and Facebook Gaming, accounting for about 75 percent of the total hours watched on all three platforms in the first quarter of this year. This means that Lupo may not get the same viewership on YouTube Gaming as she sees on Twitch.
But signing this exclusivity deal, it looks like Lupo sees an opportunity with Google's platform. And in a statement, he suggested that the platform would also help him "expand my brand through other entertainment initiatives," so perhaps YouTube is offering Lupo, which we're not aware of yet.
No comments