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Spotify has become the latest to experiment with a TikTok-style video feed

Spotify has become the latest to experiment with a TikTok-style video feed

As TechCrunch reports, Spotify is testing a new TikTok-style video feed in its beta iOS app, which shows fullscreen video clips. The feature was first spotted by Chris Messina, who posted a video of the feed in action. When available, the video feed is accessible from a new fourth tab in the navigation bar labeled "Discover." Individual tracks can be liked as you scroll through the feed, and there's also a three dot menu icon to bring up options for each song.

Spotify confirmed the test in a statement to TechCrunch, but declined to comment on whether it could see a wider rollout. “At Spotify, we regularly conduct multiple tests in an effort to improve our user experience,” a spokesperson said. “Some of those tests pave the way for our extensive user experience and others simply serve as a significant learning curve. We have no further news to share at this time."

The testing comes as Netflix has started testing an interface similar to its iOS app to help users find new content to watch. It's recent "Kids Clips" feature showcases content from its kid-friendly shows, and follows the launch of a similar "Fast Laughs" feed earlier this year. As TikTok engagement grows, even non-social media platforms are becoming interested in using its format to help users connect with their services.

The Discover feed seems to be built on Spotify's existing Canvas feature, where artists can play videos alongside their music in the service. Videos shown as part of the Discover feed appear similar to Canvas, TechCrunch notes.

In an interesting sign of how formats are changing, the discovery of Spotify's new trial comes nearly a year after the service was using the Snapchat-style stories feature with many of its playlists. Who knows what will be in fashion by this time next year?

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