Apple and Major League Soccer will launch their own soccer streaming service on February 1st

Apple and Major League Soccer will launch their own soccer streaming service on February 1st

Apple and Major League Soccer will launch their dedicated soccer streaming service, MLS Season Pass, on February 1, 2023, Apple announced on Wednesday. The service will cost $14.99 per month during the season, or $99 for the entire season, and you can get it for as cheap as $12.99 per month or $79 per season if you have an Apple TV Plus subscription.

With MLS Season Pass, you can watch every live regular season match, all playoff and League Cup matches without blackouts. The service will also offer an "exclusive live match whip-around show" that sounds a lot like the NFL's RedZone: the idea is that fans will "never miss an exciting goal or save again" and include "game replays". Will be , Highlights", and Analysis. You will be able to watch the match through the Apple TV app.

Apple's blockbuster deal with MLS lasted 10 years. To help promote the partnership, all 29 MLS clubs will have an Apple TV patch in a different color on their jerseys. The MLS regular season begins on February 25 and all matches during the opening weekend will be available for free.

Live sports is becoming an increasingly important battleground for streaming companies as a way to entice customers to keep paying for their services. Amazon is now the exclusive home of Thursday Night Football as part of an 11-year deal, for example, and while Netflix hasn't jumped into live sports just yet, the fact that live broadcasts keep their toes in the water is a big plus. are drowning. Drowning can be a sign of times to come. Apple is reportedly one of the leading candidates to grab the rights to NFL Sunday Ticket, and it's already planning to get closer to football by sponsoring next February's Super Bowl halftime show.