Samsung's new OLED TV could make annoying glare a thing of the past

Samsung's third-generation QD-OLED TV, the new S95D, comes with a unique trick compared to its predecessors: it has a glare-free display that the company claims eliminates any noticeable reflections. Does. It will not work. gives. This prevents annoying distractions when you're watching TV on a sunny day and trying to enjoy your content.

Anti-reflective coating on high-end TVs is nothing new – Samsung, LG and Sony are all very good at it – but Samsung seems to have gone a step further here by using a special panel treatment, and it's a Is good. the thing is that. But we emphasize that there is no negative impact on viewing angles or color distortion as a result.

"The OLED-optimized, low-reflection technology uses a new, special hard-coating layer and surface coating pattern to deliver the beautiful details of OLED without glare," Samsung said in its CES press release. The company claims it is "Samsung's brightest OLED screen ever" and, like last year, the S95D is available in sizes up to 77 inches. It supports refresh rates up to 144Hz and has “AI-enhanced color accuracy” that has been validated by Pantone.

At Samsung's First Look event at CES 2024, I got a preview of the glare-free OLED screen. The company set up a sort of torture test with a glowing "window" right next to the TV. And in the shot below of the rabbit, you can barely even tell that the TV was surrounded by a stack of other glowing screens on the demo floor.

In addition to the new glare-free displays, you're getting the same quantum dot OLED benefits we've seen from these Samsung sets over the past few years: They can produce richer, more vivid colors at higher brightness levels than traditional ones. . , WOLED panels (like those used by LG), and they're noticeably brighter than the best OLED TVs from a few years ago. The S95C got good reviews, and there's no reason to expect this year's model to be any different – especially now that you can watch it in any type of viewing environment, it should be quite visible.

The S95D is less than 11 millimeters thin and comes with Samsung's One Connect box. You plug your streaming devices and gaming consoles into it, and it runs everything to the TV with a clean single cable.

Like the rest of Samsung's 2024 TVs, the S95D runs the latest version of the company's Tizen software, which allows each person in the household to use their own Samsung ID for personalized content recommendations. Samsung is also pushing its Samsung TV Plus Fast service, which combines hundreds of free-to-watch channels into a single interface.

Samsung is also announcing a step-down S90D OLED that lacks the glare-free finish and some of the other design frills of the flagship model, but you can still count on top-notch QD-OLED picture quality. But as usual, these TVs continue to lack Dolby Vision, preferring HDR10 and HDR10 Plus instead.