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The dark, uncertain world of creator funds

The dark, uncertain world of creator funds




One of my favorite TikTokers, Bran Flex, quit his full-time job so he could have more time to do tequila shots on camera. I can't stop laughing at the hangover solution you posted over the weekend, and I don't drink either. This can't be sustainable, can it?

For part three of Vergecast's Creator Economies series, we explore the evolving elements of the business of being a creator. We take an in-depth look at Creator Funds and how huge pools of platform money are changing the way those platforms operate. We also take a look at livestreaming and see why it's suddenly become big business to livestream everything from shopping to sleeping.

This week, creator Hadley Robinson reports on the often precarious world digital creators find themselves in trying to make a living on platforms like TikTok, Instagram, Facebook and YouTube. Should these platforms pay creators directly? Is Creator Fund even a good idea? Creators and experts tell us what they've found behind the scenes and what it's like to chase the dream of making a living as a digital creator.

Meta CEO Mark Zuckerberg joins The Verge deputy editor Alex Heath for an in-depth talk about the company's new high-end, mixed reality headset — the $1,499 Quest Pro — and why they're not backing down from building the Metaverse . Zuckerberg and Heath also talked about the future of social media, why they enjoy "being doubted" and growing concerns about Chinese ownership of TikTok.

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